When you’ve made the decision to have your own website, you should to make sure of the things that you must do for your site to achieve its objective — to accomplish its primary reason why it was established in the first place. You must take time, money, and effort to get it set up so it would best signify your company. Creating it is one thing but keeping them competitive on the online is another matter. In this content we will talk about some easy SEO guidelines you can do for your site to accomplish its maximum potential.

Search…


In today’s very competitive online marketing world, it is important for your business to create a strong marketing effort to build competent traffic to their website. Pay per Click is one such great way of advertising on the Internet. It can bring a steady flow of the traffic that can result in new sales and potential leads. Over the years, it has been proven profitable, especially if the business it targeting a segment of the audience. Adding Yahoo and Bing to your Google pay per click marketing is worth considering.

The pay per click campaigns are based on keyword selection…


The YouTube Annotations Editor is being discontinued. From May 2 onwards, you will no longer be able to add new or edit YouTube annotations to your videos. All you will be permitted to do is delete the existing annotations.

If you have any prevailing annotations, they will be shown only to the people who watch videos on a desktop device.

YouTube recently announced the Annotations Editor, which launched in 2008, is being shut down for two main reasons.

1. The Rising Adoption of End Screens & Cards

End screen is the feature that adds thumbnails during the last 5 to…


With the unraveling of the social media revolution, the laws of social media success have started reflecting a timeless wisdom. Almost all the brands, irrespective of their size use social media as a means of connecting to an audience, but it is among the ones following unwritten rules that are bubbling to the top.

Beyond Facebook’s algorithm and before Google are some Spiritual Laws of Success which can be a base for the social media success of many brands’.

I guarantee that understanding these laws and applying them to social media businesses can fetch you real potential. …


Not worth repeating, Internet is a big pool of information. Internet users surf the internet to research on a lot of topics, services, businesses and so forth. Marketing professionals are debating incessantly on what is the most efficient manner of converting these surfers into clients. A few people own the opinion that PPC promotion campaigns are the most effectual way of attracting clients and gathering sales. Others are persuaded that organic ranking is the finest way means to go.

Nonetheless, efficient advertising must integrate both strategies to obtain the finest outcomes. …


Social media optimization is an increasing tool which helps businesses in a huge way. If you want to improve your social media existence for web traffic, then social media optimization can help you in a lot many ways. Some of the tips that I follow are:

Socializing

Socializing is the most essential thing for a business owner. You got to have a look at the profiles of other people online and add them to your circles. You just have to build a powerful online network on the internet.

Social Icons

Including social media icons with some quality backlinks on your…


There is no doubt that in this technology driven world, digital marketing has given businesses a new boost towards faster growth. However, I believe there are some common mistakes that a newbie should avoid. Let’s discuss a few of them:

Higher Time Consumption versus Fewer Results:

It is a fact that there is hardly any short cut to success in the digital marketing sphere. When you start marketing your business online, you have to wait for the results for some time. After a few outcomes, reworking on the strategy can lead to the expected results. However, this does not mean…


As marketers, we all know that the easiest way to reach our customers at once is to use one generic, cookie clutter strategy across multiple platforms and devices for many different industries. We know that this would be a great strategy if we didn’t want to connect with our customers on a personal level. Let’s discuss the approach I use to understand businesses, their goals and current and potential audiences to create a more connected brand ecosystem.

Step 1: Defining Personalization

This begins with realizing the difference between personalization and segmentation. Segmentation means to aggregate similar groups together while personalization…


Whether you are a private venture or a huge entity searching for approaches to expand and grow, digital marketing can prove to be useful in doing all the work for your brand.

Promoting on the web is different than offline marketing as the procedures and protocols of attracting consumers differ hugely. The vital advantage of contracting a digital marketing agency is that these organizations are experienced and comprehend the online world of marketing. Digital marketing has various aspects, and you can enhance the greater part of the approaches you should take after a couple of simple tips. …


Blogs earlier were just an expression of a person or platform to share one’s ideas or thoughts but now it has become one of the most influential tools in the market space.

It is an excellent way to keep consumers updated with the products and services of the company. In spite of enjoying inherent benefits of blogging, there are still lots of businesses that are not active in blogging. Let’s see how blogging is a need for your business!

Gets traffic to your website

Website of the company is an asset to it and anything that drives traffic to the…

Nitin Khanna

A Passionate Digital Marketing Strategist in Portland, Oregon! For more information and Blog updates visit http://www.nitinkhanna.me

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store