Interesting perspective. It made me want to switch to Instagram Stories.
So I ran a little experiment :
- I posted a Snap, asking my Snap friends about me making a move to Instagram, and asked what they thought.
- I posted an Instagram story, asking my Instagram followers about me getting started on Instagram, and asked what they thought.
The Snap got 20 views, and 4 responses. 20% engagement rate.
The Instagram got 60 views, and 1 response. 2% engagement rate.
Granted (1) this is a one-off, (2) I am more active on Snapchat, and (3) telling my “audience” I might leave them for another platform (that they also use) could be what generated more reactions.
But still, it made me change my mind. I think it’s not about “leaving Snapchat” and joining Instagram altogether.
It’s about Snapchat and Instagram Stories.
The two platforms serve different purposes.
Snapchat is a private chatroom, sharing more private stories and reacting more often.
Instagram stories are a blog, with more views but less engagement with a larger social circle.
Thank you for writing this post, it got me to change my mind, twice :)