FSDU: New Promotional Products
Free standing display units are some of the most effective marketing tools available. Many manufacturers across different product categories use the to capture the attention of consumers inside grocery stores, supermarkets, drugstores, and even on the sidewalk. It is essentially a free-standing display unit (also known as FSDU) that has been designed according to a specific brand. Depending on the company’s strategy, it can be used to display only one type of the brand’s products or different variants of their products.
If your company is launching a new product like a new flavor of beverage or new scent of perfume, go for FSDU. But of course, for it to become effective, it has to be strategically positioned where many passersby or prospective consumers will see it. This is the only way to ensure that it truly helps increase buyer awareness and maximize the returns on your marketing investment.
How are FSDUs beneficial?
Free standing display units have traditionally been used to introduce new products to the market, as well as to make promotions or new offers more visible. When launching a new item, you want as many people to notice it as possible — and putting it in the same old shelves along with other products won’t work. With FSDU, your new products are visually separated from other similar merchandise so people can see them. Use your FSDU correctly and you can tempt even those who are completely new to your brand to try and buy.
What’s great about free standing display units is that they are hardworking sales tools — you don’t even need to hire someone to do the sales talk if your display is attractive enough. This is why it’s important to invest in creating a captivating and unique FSDU. If your goal is to stand out from your competitors, partnering with a company that has extensive experience in promotional merchandising is ideal. They can help you throughout the process of making your customized FSDU — from brainstorming to building and all the way to the delivery of the units to your stores.
FDSUs also reinforce your branding. A good FSDU with a good design will be able to deliver your message effectively and represent your brand. To do that, you must carefully choose a promotional merchandising company that understands your company and what you believe in. Choose one that has served big and small companies from different industries and have been in the business for years.
