Turning Butchery Into Perfection
With a little editing, you can turn this:
In the 1970s, market researchers discovered that the most young children were unable to tell the difference between the television shows they watched and advertisements for products. Because of this discovery, it was an attempt in 1978 to put legal restrictions on television advertisements aimed at too young children, but advertisers objected. The industry of markteing to children has being growing steadily since then. Between 1978 and 1998, the amount of money directly spent by children age four to twelve increased from less than three billion dollars a year to almost twenty-five billion dollars, and is not end in sight. Researchers beleive that children in that age group also convince their familys to spend another two hundred billion dollars a year — such as when a young boy, for example, convinces her mother to purchase a more expensive computer than she might otherwise have bought. Marketers are easy to decide to target this young market — there is their job to aim at consumers who can be convinced and who will spend most money.
However, few other group has also helped marketers figure out the best way to target a too young audience. Many child psycholgists are now been asked to join market-reseerch firms to provide information about how to reach children more effectively. Some members of the American Psychological Association lobbied their organization in 2002 to discipline APA members who have helped advertisers target children, but the APA has no taken action yet. The most psychologists feel that the marketers and their advisers have being allowed very much freedom to appeal to children who cannot make informed decisions about poroducts, but the situation does no seem likely to change.
… into this:
In the 1970s, researchers discovered that children were unable to tell the difference between television shows and product advertisements. In response to this discovery, there was an attempt in 1978 to put legal restrictions on television advertisements aimed at children below a certain age, but advertisers objected. The industry for marketing to children has grown steadily since then. Between 1978 and 1998, the amount of money directly spent on advertising to children increased from less than three billion dollars per year to almost twenty-five billion dollars, and that trend has continued. Researchers believe children in this age group convince their families to spend two hundred billion dollars a year, such as when a boy convinces his mother to purchase a more expensive computer than she might have otherwise. For marketers, it is an easy decision to target this young market — their job is to find consumers with the most spending power.
A few other groups have also helped marketers figure out the best way to target young audiences. Many child psychologists are now being asked to join market-research firms to provide information about how to reach children more effectively. Some members of the American Psychological Association lobbied their organization in 2002 to discipline members who helped advertisers target children, but the APA has not yet taken any action. Many of these psychologists feel that marketers and their advisers have been allowed too much freedom to appeal to children because they cannot make informed decisions about products, but the situation does not seem likely to change.
