Aaron Henry – Medium

Aaron Henry

How We Built the Darke Spirit Campaign for Jägermeister USA

When Jägermeister asked us to elevate their brand and expand their market in time for Halloween, our ad agency pulled out the big guns: a…

7 min readDec 19, 2022

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How We Built the Darke Spirit Campaign for Jägermeister USA

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Aaron Henry
in
The Shakeout

How to Scale Behavioral Change at the Last Mile in Public Health

Imagine it’s just one of those days. The boss is breathing down your neck. The car is out of gas, and the kids threw a TV remote through…

9 min readJul 19, 2021

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How to Scale Behavioral Change at the Last Mile in Public Health

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Aaron Henry
in
The Shakeout

COVID-19 Vaccination and Mitigation Behavior Promotion through Peer Modeling of Refutation of…

Effective public communication for promoting behaviors such as vaccination, mask-wearing, social distancing, and other behaviors to…

6 min readFeb 11, 2021

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COVID-19 Vaccination and Mitigation Behavior Promotion through Peer Modeling of
Refutation of…

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Aaron Henry
in
The Shakeout

Still using keywords? You’re already behind.

Most ad agencies are already aware, but just two weeks ago, the website “Not Provided Count” announced that the number of actual keywords…

3 min readJun 30, 2020

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Image of man searching Google. Special thanks to Benjamin Dada https://unsplash.com/@dadaben_

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Aaron Henry
in
The Shakeout

How Much Does Web Development Really Cost?

A free WordPress site can be created in a few hours, so it should be cheap to make a high-quality site that is loaded with features in a…

2 min readJun 30, 2020

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How Much Does Web Development Really Cost?

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Aaron Henry
in
The Shakeout

Why Net Neutrality Matters

You may have heard the term net neutrality, or open web, and you may think you know what it means. Or, for some, it may just be some…

4 min readJun 22, 2020

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Why Net Neutrality Matters

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Aaron Henry
in
The Shakeout

Our Secret Way to Speed Up Websites

Having a fast-loading website is a must in today’s digital marketing world. Countless studies have shown that if your website takes long…

3 min readJun 18, 2020

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Aaron Henry
in
The Shakeout

Why the Agency Model is the Best Model for Growing Brand and Company Websites

There are different business models for advertising. Each method has various pros and cons that make them appear to be the best option for…

2 min readJun 8, 2020

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Aaron Henry
in
The Shakeout

Adjusting Clients to New Platforms

Clients are an integral element of any ad agency business. Each relationship forged with a client creates a new opportunity for a company…

2 min readJun 8, 2020

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Adjusting Clients to New Platforms

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Aaron Henry
in
The Shakeout

Growing Pains

When Agencies Outgrow Their Digs

4 min readJun 5, 2020

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Growing Pains

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Aaron Henry

Aaron Henry

The President of Foundry512, a full-service agency in Austin, Texas. I lead a team of talented creatives that span all aspects of modern advertising.

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