Andy RooksinThe StartupDiscover Your Strategy: How to Craft Research That MattersThere is a widespread misconception when it comes to market research: that data takes the risk out of decision-making. We believe that by…Jul 31, 2018Jul 31, 2018
Andy RooksinThe StartupHow to avoid data dump and create real value from researchThe scenario is all too common: you’re trapped in a halogen lit conference room for hours, staring down an unfocused projector, all played…Jul 11, 2018Jul 11, 2018
Andy RooksThree lessons from a Business School GradAs I close the book on my business school career (thanks NYU Stern) I find myself strangely confronted with misconceptions about MBAs. I…Jul 5, 2018Jul 5, 2018