An Interview With Paul Moss

Do the right thing for your customers. Your customers are your truth-tellers, they will be more honest with you than anyone. Even if you have the best product on earth, there are going to be mistakes made and steps to learn as you grow. If you do the right thing for your customers, they will grow with you and be your best sounding board.

Startups have such a glamorous reputation. Companies like Facebook, Instagram, Youtube, Uber, and Airbnb once started as scrappy startups with huge dreams and huge obstacles.

Yet we of course know that most startups don’t end up…


An Interview With Paul Moss

A Fluid Framework: A business plan doesn’t have to be formal, long, scary, or set in stone. Many of the folks we chat with don’t have formal business education and what’s great? You don’t need one to build a business! A business plan helps to communicate with stakeholders where you’re at, who’s on board, where you’re headed, how you’ll get there, and what you’ll need throughout the journey and upon arrival.

Startups have such a glamorous reputation. Companies like Facebook, Instagram, Youtube, Uber, and Airbnb once started as scrappy startups with huge dreams and huge obstacles. Yet we of course…


An Interview With Paul Moss

…Purpose. This isn’t the same as perspective. Perspective is having the ability to wake up. Purpose is who you are when you wake up. You need to deeply know why you’re doing a startup. Most of us aren’t trying to get humanity to Mars. We’re just trying to improve the lives of people we love, make good use of the opportunities we have, live by our values, be happy, and generally be the best person we can be. Your company is going to be a major sacrifice for the next ten years of your life. …


An Interview With Paul Moss

Everyone needs to have the persistence that we discussed before. Persistence is an attribute that everyone in the company — not just its founders — needs to have in the company’s early stages. There will be times in every startup where the mountain of work in front of the team seems to be insurmountable. It is during these times where the team’s persistence in pursuit of the company’s goals can make or break it.

Startups have such a glamorous reputation. Companies like Facebook, Instagram, Youtube, Uber, and Airbnb once started as scrappy startups with huge dreams and huge obstacles.

Yet…


An Interview With Paul Moss

Successful business owners and businesses also tend to have a long-term mindset. You need to imagine that you will own this company for life. There is a time and place to realize your investment, and when that time comes, you will prepare accordingly. If you think short term, as in I am going to sell in 3–5 years, you will find that you take shortcuts in terms of investment, capital allocation, infrastructure, eventually leading to a business built on stilts.

Startups have such a glamorous reputation. …


An Interview With Paul Moss

Do what you love. Culture is set from the top down and you are spending lots of time on building a company. You need to be passionate about product or service that you’re delivering into the world for it to be worth your time, and for customers and employees to feel truly bought in as well.

Startups have such a glamorous reputation. Companies like Facebook, Instagram, Youtube, Uber, and Airbnb once started as scrappy startups with huge dreams and huge obstacles.

Yet we of course know that most startups don’t end up as success stories. …


An Interview With Paul Moss

Fully understand the market and the competition. Do one thing extremely well or find different revenue streams to evolve as a company. Be really tight on your financials from day one. Understand your P&L through and through.

Startups have such a glamorous reputation. Companies like Facebook, Instagram, Youtube, Uber, and Airbnb once started as scrappy startups with huge dreams and huge obstacles.

Yet we of course know that most startups don’t end up as success stories. What does a founder or a founding team need to know to create a highly successful startup?

In this series, called “Five Things You…


An Interview With Paul Moss

Deep understanding of your customer. I would recommend going in and speaking with your early adopters to see what issues they’re facing in your space, what they think of your solution, and what problems they wish your solution would solve. Also, talk to the customers who drop your service and see what they didn’t like about it. Look to always improve based on the customers’ needs.

Startups have such a glamorous reputation. Companies like Facebook, Instagram, Youtube, Uber, and Airbnb once started as scrappy startups with huge dreams and huge obstacles.

Yet we of course know that most startups don’t…


An Interview With Paul Moss

Attention to detail. As I mentioned earlier, I believe in sweating the small details. I think that’s so critical in everything that you do at a startup. Because if you make a misstep, you have no room for dissatisfaction and bad impressions. It will affect your brand and how people perceive you. And that attention to detail must be maintained across the entire team to make sure that we provide a fully packaged service delivery that encompasses high quality documentation, training, customer success, support, follow-up, etc.

Startups have such a glamorous reputation. Companies like Facebook, Instagram, Youtube, Uber, and Airbnb…


An Interview With Paul Moss

Here’s the thing: yes, there’s a lot of content out there. But no one has your voice. No one is creating the content that you will create, because you are you. There’s only one of you on the planet and that is pretty spectacular. That’s why being you is so important. It will infuse your content with originality. And that’s what will make it stand out.

Startups have such a glamorous reputation. Companies like Facebook, Instagram, Youtube, Uber, and Airbnb once started as scrappy startups with huge dreams and huge obstacles.

Yet we of course know that most startups don’t…

Paul Moss, CEO of Moss Corporation

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