An Interview With Paul Moss — A Fluid Framework: A business plan doesn’t have to be formal, long, scary, or set in stone. Many of the folks we chat with don’t have formal business education and what’s great? You don’t need one to build a business! …

An Interview With Paul Moss — …Purpose. This isn’t the same as perspective. Perspective is having the ability to wake up. Purpose is who you are when you wake up. You need to deeply know why you’re doing a startup. Most of us aren’t trying to get humanity to Mars. We’re just trying to improve the…

An Interview With Paul Moss — Everyone needs to have the persistence that we discussed before. Persistence is an attribute that everyone in the company — not just its founders — needs to have in the company’s early stages. There will be times in every startup where the mountain of work in front of the team…

An Interview With Paul Moss — Successful business owners and businesses also tend to have a long-term mindset. You need to imagine that you will own this company for life. There is a time and place to realize your investment, and when that time comes, you will prepare accordingly. …

An Interview With Paul Moss — Do what you love. Culture is set from the top down and you are spending lots of time on building a company. …

An Interview With Paul Moss — Fully understand the market and the competition. Do one thing extremely well or find different revenue streams to evolve as a company. Be really tight on your financials from day one. Understand your P&L through and through. Startups have such a glamorous reputation. Companies like Facebook, Instagram, Youtube, Uber, and…

An Interview With Paul Moss — Deep understanding of your customer. I would recommend going in and speaking with your early adopters to see what issues they’re facing in your space, what they think of your solution, and what problems they wish your solution would solve. Also, talk to the customers who drop your service and…

An Interview With Paul Moss — Attention to detail. As I mentioned earlier, I believe in sweating the small details. I think that’s so critical in everything that you do at a startup. Because if you make a misstep, you have no room for dissatisfaction and bad impressions. It will affect your brand and how people…

An Interview With Paul Moss — Here’s the thing: yes, there’s a lot of content out there. But no one has your voice. No one is creating the content that you will create, because you are you. There’s only one of you on the planet and that is pretty spectacular. That’s why being you is so…