Katie Coates, The PR SecretsHow To Do PR: What Should I Put in My Press Kit?The essential checklist: What to include in your press kitNov 26, 2019Nov 26, 2019
Katie Coates, The PR SecretsWhat is a Media Kit / Press Kit and Why Do I Need One?Provide a digital media kit on your website to establish your credibility and give reporters the tools they need to create your story.Nov 19, 2019Nov 19, 2019
Katie Coates, The PR SecretsHow To Do PR — HAROMy Insider Tips for Success in using HARO, a free media resourceNov 13, 2019Nov 13, 2019
Katie Coates, The PR SecretsHow to Do PR STEP 5 — Sending Your Pitch and Measuring Your SuccessFiner points of pitching the media include timing and your planned responsesNov 5, 2019Nov 5, 2019
Katie Coates, The PR SecretsHow To Do PR STEP 4 — Planning Your Pitch ProcessPitching your story is easy when you know the steps — and keep in mind the preferences of reporters and editors.Oct 29, 2019Oct 29, 2019
Katie Coates, The PR SecretsHow To Do PR STEP 3 — Refining Your StoryCustomize your PR pitch to your target writersOct 23, 2019Oct 23, 2019
Katie Coates, The PR SecretsHow To Do PR STEP 2 — Find the Right Media Outlets and WritersGetting media mentions and presence online gives you leverage that can provide marketing returns well beyond your initial investment of…Oct 15, 2019Oct 15, 2019
Katie Coates, The PR SecretsHow To Do PR STEP 1 — Set Your Public Relations GoalsGetting mentioned in a publication (this is what we call media relations in the Public Relations profession) has tons of benefits from…Oct 8, 2019Oct 8, 2019
Katie Coates, The PR SecretsSEO Guidelines for Creating Keyword-Rich HeadlinesMy experience shows that keyword density in articles is not nearly as important as keyword-based headlines. (This goes for social media…Sep 25, 2019Sep 25, 2019
