If You Can’t Be the Best, Change the Category
Jeff Goins

OR: Why be so competitive all the time and drive yourself crazy.

Be “the best!” Is it real or just marketing. We are seeing and hearing hyperbolic messages every day, and it’s driving us crazy. It creates so much stress to have to constantly strive to be “The Best.”

It’s probably much more efficient, and leads to a better quality of life if, as much as possible, you do what you enjoy doing, and do it as well as you can. Don’t cut corners, don’t do a half-assed job. Do it well; take pride in what you do.

Don’t be too cute. Don’t just add a gimmick. There is way too much of that going around. It may seem old-fashioned, but honesty and integrity will not only lead to success, but will lower your stress and keep you feeling good about yourself.

“The Best” is always ephemeral.

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