Tech companies tend to be data driven. And the data isn’t what is driving the drummed up media crises. Let us pretend you are a cash laden tech company. Let us say you “Care about black people”, and we will define that as “wanting to help them not get shot”. You have a million dollars to spend to effect change. Where do you spend it?

Well as a tech company you don’t like wasting money (I’ll wait while you laugh, go ahead) so you turn to data — where is the most effective place to spend a million dollars for this cause. You crunch the data and find out that the false media narrative of racist police running rampant across America as grade a malarkey, and that if your million dollars could save 10% of lives lost due to being black and being shot in any given category it would be a terrible idea to join the pitchfork brigade.

Why is that? Because far more black pepper are killed by black police officers than white ones. Let that sink in for a minute. Or a few minutes if you need. This is a matter of public record. Indeed after crunching the numbers you realize that to effect the maximum amount of black life saving you wouldn’t even focus on black cops killing black men, or even cops killing black men. You would focus on black men killing black men, because that is the greatest risk, where the vast majority of killings are, and where you would make the most impact.

So being data and tech savvy you would spend the money focusing on preventing the ridiculously high level of black shooting by black young men. After which some self-righteous sophist will go onto Twitter, on to Facebook, or even on Medium and say you “don’t care” and maybe even that you are racist.

Because this is 2016 and accusations of racism draw eyeballs and retweets whereas actually trying to solve the real problems results in being pilloried rather than understood. Orwell was right about the doublespeak, he just got the year wrong.