Why You Should Use Micro-Influencers as Brand Ambassadors For Your Brand
All the talk in the influencer marketing world is micro-influencers. It’s the new buzzword. However as a small brand on Shopify, BigCommerce or even Etsy does it make it sense to utilize micro-influencers? For the sake of discussion let’s describe micro-influencers as having less than 50k followers on Instagram. There are so many benefits to working with micro-influencers particularly for small businesses. By the way, I’m the founder of micro-influencer search platform called Brandslip that you should definitely check out.
- Micro-influencers don’t act like superstars! I can’t tell you how difficult it is sometimes working with “insta-celebrities”. They charge a lot to promote posts, do not seem to put in any extra effort or concern and sometimes communication can be really poor. Micro-influencers are on the come up. They are usually pretty excited to work with any brand and will go out of their way to ensure that a brand is happy about a collaboration.
- Affordable. Working with micro-influencers is WAY more affordable. Expect to pay anything from $30–$200 per post depending on the influencer. Furthermore, there’s a huge possibility that a micro-influencer shares the product with his or her fans if they love the product. You can build a relationship with that micro-influencer and have them continually sharing your products with their fans.
- Niche fans. With some of the bigger influencers, some of their followers are more of “followers” rather than actual “fans”. With small niche micro-influencers, a lot of their followers are dedicated to the content they create and are more engaged. It’s easier to target specific niches with micro-influencers.
- Easier to motivate with affiliate deals. Micro-influencers aren’t usually getting as many opportunities as the bigger influencers. So it’s easier to motivate them with affiliate deals to get commission off of each product that’s bought as a result of them marketing it.
If you want any advice on working with micro-influencers email me at firstname.lastname@example.org. Also check out Brandslip.com!
Follow @kofi on Instagram!