1) Why did you decide to work in this industry?
I’ve been playing and listening to music my entire life. I was a classical violinist performing in orchestras and ensembles but a punk rocker at heart ;) I grew up listening to Beethoven symphonies and violin concertos on one side and Fear, Misfits and Gorilla Biscuits on the other. I appreciate all types of music, so I guess it makes sense that I started writing music for film and TV. I interface with all sorts of genres, composers and artists. I’m listening to 60’s French Pop right now, actually. Ha. I’m in the music and media business because it’s challenging, fun, and I get to meet people from all over the globe.
2) What’s a defining moment in your life?
Starting to play violin at 11 changed my trajectory. I was sort of a nerdy kid with a lot of anxiety. I would question things around me and was always a little different. Practicing violin centered me and allowed me to focus on something fully. It was frustrating, but it was also rewarding. Learning to play and appreciate music taught me how to be patient and work through the hard times. A music and life balance is difficult to maintain. I try to take in the bad with the good and keep a positive outlook, even through the tough times.
3) What is your biggest concern with the future?
The music industry is constantly changing. It’s easy to think everything is falling apart and ‘it’s not like it used to be’…. well, it’s not — and it never will be. It’s always evolving, just like everything. Markets, technology, entertainment and people advance and change. We have more access to music and artists now than ever before, but I think it’s also harder to make money in music. We have to move with the times, which can be demanding and burdensome. I enjoy creative development and strategizing how to grow and where to move next. With any concern, it’s important to talk it through and listen to other perspectives, even if you disagree.
4) What is a successful moment in your career so far?
For me, there isn’t one single moment of success. It’s a consistent building process. Starting and growing 411 Music Group is an accomplishment in itself. Taking a leap and being bold is an achievement. It’s hard to sustain a business, but I like the challenge. I also like seeing momentum after working really hard to get something brand new off the ground. I’m putting the building blocks in place now for the future of where we are heading. Aside from that, being able to speak on panels and in classrooms is really fun. I learn from students and can give back at the same time.
5) What advice do you have for other women in the industry?
Promote each other and don’t be afraid to speak up! 411 is female owned, so we are considered a ‘minority owned business’. This baffles me, considering women make up half of the population, but most industries are still male dominated. We’ve had to fight for our place at the table. It’s vital to spread awareness, share statistics and consciously come together instead of creating more of a divide. Studies show that “women-led companies perform three times better than the S&P 500” -fortune.com. Having this acknowledgement and awareness is incredibly important for the future of business and evolution. Everyone’s contribution is vital and adds to diversity within a team. It’s essential to listen and engage with people from all walks of life.
6) What, if anything, do you collect?
Dogs. Ha ha… I have three (for better or worse).
7) Where can people find out more about you on social media? What is next for you in your career?
What is next for you in your career? You can find out more at www.411musicgroup.com and on Twitter, Facebook and Instagram @411musicgroup. I’m going to continue to build and grow 411 Music Group with my amazing team and promote hard working, smart people. I love to collaborate and hear others’ stories. This shapes my future and will continue to build and evolve the path that I’m on.