The Rise, Fall, and Rise of Bitly: How a Free Link Shortener Became a Real Business

This is great!

I’m always thrilled when a product that I admire and respect recognizes and addresses their own shortcomings and successes. Bitly seems like it’s at a good place in terms of structuring and positioning on the Internet right now. As the web continues to change, I’m sure there are even more things up your sleeves!

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