Brilliant.

When someone asks me “What would make this [app|SaaS|whatever] better?” My response may subtly change from “Don’t make it suck. Delight me by making it do exactly what I think the [button|link|whatever] should do.” (Just like this editor which did exactly that by making me think that it just might allow me to Ctrl+I and produce italics — and did), to: “Read this”.