It’s Time For No Excuses 2018
Today, we launched No Excuses 2018.
WAIT, BACK UP
In 2016, we introduced our non-partisan No Excuses platform to inform and activate our audience to vote in the general election. And we were blown away by your response. Altogether, we registered over 110,000 Skimm’rs to vote. Over 95,000 of whom were women. It is one of the things we are proudest of as a company.

SO WHAT ARE YOU DOING NOW?
For the 2018 midterms, we are going even bigger. theSkimm’s goal is to get 100,000 people to show up and vote.
HMMM. BUT DO THE MIDTERMS ACTUALLY MATTER?
Short answer: yes. Long answer: absolutely.
- Who you vote for in November can affect your taxes, your education, your right to bear arms, your access to healthcare — things that can have a huge impact on your day-to-day life.
- This year, Republicans are fighting to keep control of Congress and most state legislatures. And Dems are saying ‘game on.’
- Congress could look different post-November. Because there is a record number of women running this year. Who run the world? You.
I’M STILL NOT CONVINCED
Let us hit you with some knowledge.
- The 2014 midterm elections had the lowest voter turnout since 1978.
- The 2016 presidential election was decided by under 100,000 votes. One hundred thousand.
- The 2018 midterm elections are up to you. No excuses. Vote.
SO WHY IS THESKIMM DOING THIS?
So glad you asked. theSkimm’s mission is to make it easier for female millennials to live a smarter life. And a huge part of living a smarter life is being an engaged citizen and exercising your right to vote.
- Compared to all other demographic groups, millennial women are the most unhappy with the current state of things.
- 73% of female millennials are dissatisfied with the direction of the country.
- They are taking action — 41% are more involved in politics and causes in their communities compared to a year ago.
- They are actually least likely to plan on showing up to vote in 2018. Just 46% are certain they’ll vote in the upcoming elections — lower than all other demos.
We want to make sure they show up.

WHY IS THIS DIFFERENT THAN EVERY OTHER MIDTERM CAMPAIGN I’M SEEING?
- We are non-partisan. We want Skimm’rs to feel empowered to make the decision that is right for them. We aren’t going to ask you your party affiliation, which candidate you like, or where you come down on issues. We just want you to vote.
- Our campaign will take you from start to finish. We’ll make sure you’re registered, we’ll make sure you’re informed about the issues and who’s on your ballot, and we’ll help you make a plan to get to the polls. We want you to make No Excuses when it comes to showing up at the ballot box on November 6th.
- We’re going back to our roots. This campaign truly belongs to our community, and will involve a coordinated grassroots effort across the country, led by our Vote Captains and Skimm Squad. Want in? Commit to vote and join the Squad here.
We’re so excited to share this with you. Let’s do this.
