What do you propose? And why is there such an advantage for the coin-toss winner in college format? I feel the college format is about as even as it can get with the understanding that nothing can really be perfect. Ultimately the tie breaker will come going into the playoffs anyway.
What if we just have an extra 10–12 minutes and it is NOT sudden death. It ends at the end of the extra time and whoever is ahead wins? Too much football? nah.