Elinor CohenThoughts about Influencer marketing, KOLs & a few hard factsI am often asked by clients about “Influencer marketing”. More specifically I am asked whether it is something that they need to do or can…Feb 19, 2023Feb 19, 2023
Elinor CohenCommunity Marketing Strategy — How to get started, TL;DRLately I’ve noticed an increase in search trends for both “engagement strategy” and “community marketing strategy”. First thought is “ YAY…Sep 21, 2022Sep 21, 2022
Elinor CohenHealthcare Innovation isn’t about technologyHealthcare innovation often starts from the right place, but forgets the goal along the waySep 6, 2022Sep 6, 2022
Elinor CoheninBrand Commuities & Community Marketing“Smart Working” and “Digital Transformation” in Italy, 2020, examples and lessons from the…The following are real life examples that I, my family, my friends and my colleagues have been facing in the last 10 weeks (since the…Jun 5, 2020Jun 5, 2020
Elinor CoheninBrand Commuities & Community MarketingWhy Digital Literacy is more important now than ever! Preparing for the “New Normal”The current covid-19 pandemic has forced the world into changing habits and fast. Remote work (or WFH — Work from Home) is only one thing…May 8, 2020May 8, 2020
Elinor CohenWhat GDPR means for people and the link to Choice, Responsibility and FreedomA couple of days ago, Aviram Galim shared his thoughts on GDPR from the perspective of a very digital savvy person who also highly values…Apr 24, 2018Apr 24, 2018
Elinor CoheninBrand Commuities & Community MarketingFun fact: Facebook groups are NOT communities, and you are not necessarily a community manager.With all the recent hype about communities, it is no surprise that Facebook picked up on the hottest buzzword and decided to declare itself…Feb 16, 20186Feb 16, 20186
Elinor CoheninBrand Commuities & Community MarketingIt’s time to address the elephant in the room: Influencers don’t really influence anything or…Earlier this week a major shitstorm hit the Internet, when a boutique hotel owner posted a screenshot of an email he received from a travel…Jan 24, 2018123Jan 24, 2018123
Elinor CoheninBrand Commuities & Community MarketingCase Study for B2B and B2C companies that want to up their trade show game and overall online…A client of ours recently tripled the number of leads they brought back from a trade show. That’s right, 3X the leads they would normally…Jan 23, 20181Jan 23, 20181
Elinor Cohen2018 VR trends, predictions and applicationsWith 2017 coming to a close, VR has become one of the leading trends with searches for anything and everything “VR” going up over the past…Dec 10, 20171Dec 10, 20171