Elinor Cohen – Medium

Elinor Cohen

Elinor Cohen

Thoughts about Influencer marketing, KOLs & a few hard facts

I am often asked by clients about “Influencer marketing”. More specifically I am asked whether it is something that they need to do or can…

Feb 19, 2023

Thoughts about Influencer marketing, KOLs & a few hard facts

Feb 19, 2023

Elinor Cohen

Community Marketing Strategy — How to get started, TL;DR

Lately I’ve noticed an increase in search trends for both “engagement strategy” and “community marketing strategy”. First thought is “ YAY…

Sep 21, 2022

Community Marketing Strategy — How to get started, TL;DR

Sep 21, 2022

Elinor Cohen

Healthcare Innovation isn’t about technology

Healthcare innovation often starts from the right place, but forgets the goal along the way

Sep 6, 2022

Healthcare Innovation isn’t about technology

Sep 6, 2022

Elinor Cohen
in
Brand Commuities & Community Marketing

“Smart Working” and “Digital Transformation” in Italy, 2020, examples and lessons from the…

The following are real life examples that I, my family, my friends and my colleagues have been facing in the last 10 weeks (since the…

Jun 5, 2020

“Smart Working” and “Digital Transformation” in Italy, 2020, examples and lessons from the…

Jun 5, 2020

Elinor Cohen
in
Brand Commuities & Community Marketing

Why Digital Literacy is more important now than ever! Preparing for the “New Normal”

The current covid-19 pandemic has forced the world into changing habits and fast. Remote work (or WFH — Work from Home) is only one thing…

May 8, 2020

Why Digital Literacy is more important now than ever! Preparing for the “New Normal”

May 8, 2020

Elinor Cohen

What GDPR means for people and the link to Choice, Responsibility and Freedom

A couple of days ago, Aviram Galim shared his thoughts on GDPR from the perspective of a very digital savvy person who also highly values…

Apr 24, 2018

What GDPR means for people and the link to Choice, Responsibility and Freedom

Apr 24, 2018

Elinor Cohen
in
Brand Commuities & Community Marketing

Fun fact: Facebook groups are NOT communities, and you are not necessarily a community manager.

With all the recent hype about communities, it is no surprise that Facebook picked up on the hottest buzzword and decided to declare itself…

Feb 16, 2018

Fun fact: Facebook groups are NOT communities, and you are not necessarily a community manager.

Feb 16, 2018

Elinor Cohen
in
Brand Commuities & Community Marketing

It’s time to address the elephant in the room: Influencers don’t really influence anything or…

Earlier this week a major shitstorm hit the Internet, when a boutique hotel owner posted a screenshot of an email he received from a travel…

Jan 24, 2018

It’s time to address the elephant in the room: Influencers don’t really influence anything or…

Jan 24, 2018

Elinor Cohen
in
Brand Commuities & Community Marketing

Case Study for B2B and B2C companies that want to up their trade show game and overall online…

A client of ours recently tripled the number of leads they brought back from a trade show. That’s right, 3X the leads they would normally…

Jan 23, 2018

Case Study for B2B and B2C companies that want to up their trade show game and overall online…

Jan 23, 2018

Elinor Cohen

2018 VR trends, predictions and applications

With 2017 coming to a close, VR has become one of the leading trends with searches for anything and everything “VR” going up over the past…

Dec 10, 2017

2018 VR trends, predictions and applications

Dec 10, 2017

Elinor Cohen

Elinor Cohen

Elinor Cohen - Community Driven #Marketing Expert: #socialmedia #communitymanagement #content, #business, #startups. Founder of www.engstr.com

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams