But Start-Ups Can Still Win.

By Nik Larsen
President of The Stable

Every day, entrepreneurs are chomping at the bit to start companies that break new ground and take it to the Big Guys. After all, entrepreneurs, by sheer definition, see things others don’t and then seize the opportunity. However, before you cash in the 401K and start pitching to angel investors or private equity, realize that the playing field has changed.

The days of feisty start-ups catching the corporate giants napping is being challenged by the corporate giants themselves, thanks in large part to artificial intelligence (AI). This is especially true in consumer goods, which historically aren’t born from a technology base. But don’t despair. Savvy start-ups and early-stage companies can still compete and win. …


The Stable

A consumer brand agency. thestable.com

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