At the point of Recruiting Brainfood’s 79th week, I thought I would take a snapshot of where the community currently lies.
The heat maps show where the Brainfood is really getting consumed. Besides each map is a bar chart showing the breakdown by job category, which we’ve segmented into:
- Internal recruiters
- Agency recruiters
- HR professionals
- Recruitment technology vendors
- Other (eg. CEOs, journalists, people who do not fall easily into the other categories)
The following infographics, accompanied by concise analysis, show the demographics of the five largest territories. You can also click on each one to take you to a more interactive map. This will also allow you to gain insight on every country which has at least one person consuming the Brainfood (feel free to play around with it!).
Naturally, being a UK born phenomenon, the largest single group of Brainfooders are based in this region. Of the 7,000 or so subscribers around the globe, 2,700 are consuming from the UK (37% of the global total).
With the largest proportion of subscribers for any country, the UK breakdown by subscriber category strongly influences the global cohort, albeit with a slightly smaller proportion of HR professionals for the UK compared to global figures.
Our friends from across the Atlantic come in as the second largest group at well over 1,000 people consuming the Brainfood.
Broken down by subscriber category, there is an even larger ratio of subscribers with an internal recruitment back ground compared to the UK (45% of the USA total vs. 38% in the UK). We can’t quite confirm why but The Recruiting Brainfood is quite clearly yet to impact external recruiters with the same effect in the United States!
Germany is the third largest group with over 500 subscribers — great to see that the Brainfood is starting to make its mark in Europe’s strongest economy.
Broken down by subscriber category, it is also very similar to the UK and the USA but with a greater distribution of HR professionals (19% of German subscribers).
The number of subscribers for the Netherlands is coming up strong with almost 400 people enjoying the Brainfood. Not bad for a country of its size!
Surprise, surprise — the split by category follows the common trend where Brainfood is being enjoyed slightly more by those working as internal recruiters compared to agency recruiters and HR.
All the way over in Australia (where we can now get a flight in one, non-stop, not long at all, continuous flight) is an impressive few hundred enjoying the Brainfood! This is largely thanks to advocates such as Andrea Kirby, Stan Rolph, Greg Savage and others who have done a great job promoting the newsletter within their networks.
Being located in the southern hemisphere seems to have reversed the trend though, with a higher number of agency recruiters enjoying the Brainfood compared to internal recruiters (34% in agency vs. 29% in internal).
It is interesting to see that most of the countries I’ve highlighted have followed a similar trend where there is a greater ratio of internal recruiters enjoying the Brainfood compared to agency recruiters. However, as shown by Australia, this is not the case for every country.
Where does your country lie?
See for yourself by clicking on this interactive map and check out how many Brainfooders there are in your country.
If the number for your country is only small then remember to spread the word and put yourself on the map!
P.S. we don’t have location data for every individual so if you are a subscriber from Mongolia for example and you don’t appear on this map, then please let me know and I can modify the map accordingly.
Send me a message here, additional feedback is more than welcome!
What I plan to do next?
This is the first of a series of infographics surrounding the Brainfood community. For my next post, I am going to dissect the community by gender so make sure to follow me on Medium or LinkedIn so you can see who’s got the biggest appetite for the Brainfood.
Stephen Li is working with data as an intern at Recruiting Brainfood — the weekly newsletter for the talent industry.
‘Dipping my toes in various different technologies as I continue my journey into the world of data.’
Feel free to connect on LinkedIn and start a conversation — all it takes is ‘hello’!