Steve PriceLooking to rebrand your business? This is going to hurt.Over the years, I’ve lost count of the number of companies I’ve helped to rebrand. The most memorable and successful outcomes, however, are…Sep 11, 2018Sep 11, 2018
Steve PriceRest in peace, Yellow Pages. An advertising legend.And so, that stalwart publication of many a hallway shall be no more. That lexicon of good and great local services, the Yellow Pages will…Sep 11, 2018Sep 11, 2018
Steve PriceThe Beeb’s boobs on equality should make us all take a hard look at ourselves.It’s been an interesting time for those in charge at the BBC. The publication of the corporation’s salary bill and the disparity between…Sep 11, 2018Sep 11, 2018
Steve PriceFireworks. The art of the creative brief.The creative brief. A critical part of the process of making brilliant work — and where client service team members, as the people under…Sep 11, 2018Sep 11, 2018
Steve PricePitch Wars Episode II: The Client Strikes Back*I had a great response to my last post. The importance of trying to get some value out of the pain of losing pitches clearly resonated with…Sep 11, 2018Sep 11, 2018
Steve PriceWin and prosper. Lose and learn.I found out I lost a pitch last week. Devastated. I hate losing pitches. “Who doesn’t?” I hear you cry.Sep 11, 2018Sep 11, 2018
Steve PriceThe modern advertising agency. Art or scienceWhen I was young lad, starting out in the industry, advertising seemed like an exotic and enticing other world.Sep 11, 2018Sep 11, 2018
Steve PriceStand out. Stand for something. The key to branding.In today’s world, where there’s a myriad of options for almost any product or service you care to mention, it’s more important than ever…Sep 11, 2018Sep 11, 2018
Steve PriceThe New Zealand All Blacks. Sport’s greatest brand.If, like me, you’ve been transfixed by the last six weeks worth of sporting spectacle that comprised the 2015 Rugby World Cup, you’ll have…Sep 11, 2018Sep 11, 2018
Steve PriceWill A.I. Kill The Creative Star?When I first realised you could make a vocation out of being able to draw a bit, and liking some of the ads more than the shows — and one…Sep 11, 2018Sep 11, 2018