7 Easy Steps To Use An Infographic to Bring Organic Traffic Into Your Sales Funnel
One of the #1 questions I see from new entrepreneurs is “How do I drive more traffic to my Funnel?”.
Driving traffic into your funnel is the fuel to getting more potential customers to find you. Once into your funnel, you can begin building a relationship. But traffic is the first major step.
Often people jump to paid traffic methods to find these new customers — this can be expensive within a competitive market. Also, if are new to paid traffic and don’t have the right ad copy and the right audience you are targeting, you can quickly learn an expensive lesson jumping into paid traffic to your funnel.
Learning how to drive organic traffic can add a huge boost to your funnel flow. Organic traffic is traffic that you didn’t pay for and can come from SEO and social media. If you can create a shareable image, ad or blog post it can bring free consistent traffic to your funnel for months or even years to come.
This means it’s worth your time and effort to create a proper strategy to draw in your audience from the beginning.
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One tool to help drive organic traffic is the use Infographics. Now, just because you create any old infographic doesn’t mean it will go viral. There are a few factors you need to keep in mind in order to create an infographic that gets your ideal customer to click through into your funnel.
Even more considerations to get readers to share it on social media.
Here are 7 easy steps to create an infographic to bring organic traffic into your funnel.
Solve a problem for your ideal customer
When creating an infographic it’s important to focus on what problem your ideal customer has that can be solved by your product. Use that problem to create a visual story to walk your customer from where they are now to how your product solves that problem.
Attention Grabbing Headline
Your image has seconds to grab your ideal customer’s attention. The same principles of creating magnetic attention-grabbing headlines for blog posts transfer to infographics.
According to copyblogger, 80% of people will read the headline but only 20% will read the rest.
Consider using numbers — numbers makes it easier for the customer to determine how much effort and commitment is needed to look at your infographic and article. Everyone online is busy and your infographic needs to make them stop and look.
Create an eye-catching graphic
You can use products like Canva, PicMonkey or Photoshop to create your infographic. If you don’t feel you have the skills to use tools, you can outsource the creation process to a freelancer on websites like Fiverr.com or 99designs.com.
Just make sure your infographic captures your unique personality so it stands out from the crowd and doesn’t look like an infographic they have already seen. I call this Infographic fatigue. I don’t think is an official term but it should be.
Use bright colors that pop on the screen rather than bland colors that are easy to pass over. If you are color challenged a tool like Adobe Color wheel can be a great resource.
Use clipart and images within your graphic that look professional. It’s worth investing in images from sites like creativemarket.com, depositphoto.com and hungryjpg.com. Just make sure you read the licensing terms for any graphics you include to save yourself an issue later.
Canva also now provides infographic templates that you can use to get the basic layout. You can update the colors and add your own personality.
Don’t create an infographic with so much information that your customer is bored before they get half way through the image. I find a good image size to be 750 px x 2102px. This is a great size for Pinterest as it takes up more space than the standard 735px x 1102px. It still fits on a normal image screen so the reader doesn’t have to scroll on and on to view it.
Break into Sections
Break your infographic into sections so it’s more visually pleasing to the reader and easy to follow the flow of the graphic. If your infographic is too cluttered and the reader finds it too hard to read your customer will not share it.
Add the infographic to your Blog Opt-in Page
Once your infographic is completed you need to add into the start of your sales funnel. This will drive the traffic from your infographic to your funnel and allow you to capture the customer’s email address.
Share Infographic on Social Media
Share your Opt-in page on social media — Facebook business page, Facebook groups (only when allowed), Pinterest, Flipboard, Twitter, Linkedin and other applicable social media to get your funnel in front of your ideal customers.
Having a great funnel is worthless if you aren’t getting customers into your funnel. Having multiple traffic sources can provide an ongoing stream of customers. Figuring out ways to use both paid and organic traffic sources is the key to a successful Funnel strategy.