95/100 on “The McHUGE Scale,” Molly McHugh! What I would have added to the fact that these ads are targeted is the fact that social media allows for a level of hyper-targeting based on a persons profile that a TV ad does not. And that’s what makes “promoted” posts enjoyable for me. I rarely see a promoted post that is off the mark in my feed. Sure, I may not be able to afford something. But chances are, it will be something that appeals to me. This was a very good topic to cover and you definitely captured the cultural shift to social media from the infomercial. What will network/cable TV do to fill the late night/early morning gap in revenue that the (falling in value) infomercial once used to provide?
p.s. Is that Kate Knibbs taking Advil PM?! :)