My thoughts on Instagram Stories

I was not expecting such a huge update from Instagram, so I was pretty surprised when I first saw it.

To be honest, at first I thought like so many others did.

„Oh man, what a ripoff“ „Why would someone need Instagram Stories when there is Snapchat around“ „I should just post my Snapchat handle to get my Instagram followers over to Snapchat.“

„Are they fucking kidding me?“

But then I had a second thought..

I think Instagram Stories is a really good way to engage with your audience and also to see what your favorite creators are up too.

It is also an opportunity for folks with a massive following on Instagram who are struggling to generate a following on Snapchat.

My Instagram account has become more like a museum to me, with all of my best photography work. I always wanted to put more and more content on there but also I didn’t want to kill my feed which took me so long to build. Snapchat was always my go to for just random content throughout the day.

Now Instagram is both for me. It is amazing to have the evergreen and the sort of vlog content in one app. The only thing which is missing in both, Instagram and Snapchat, is live content.

I think live broadcast will be the next thing to step up the game for Snapchat. It has to.

Instagram Stories is way more intuitive than Snapchat was in the beginning. You always have the most recent stories on top of your feed, which also leads to producing more content, so that you are always one of the persons which is constantly on top of the feed.

It is way harder to build a following on Snapchat than on Instagram, because you don’t have any discovery pages on Snapchat where you can see new creators and more importantly you have no hashtags, which allow you to see all the content from all the creator to that topic.

And NO! Instagram is not going to kill Snapchat with this update. Snapchat is just too big, and to be honest, there are too many people out there who think Instagram is just a copycat and stick to Snapchat.

In the world of Social Media, you gotta be ready for change and deal with it. You have to adapt to the changes and make the best of it. The day will come where every platform will go for live video or virtual reality content. But i have to admit, Instagram Stories looks a lot like Snapchat. Fair enough.