PointPoint is where you discover experts

PointPoint is a discovery point for experts, like how Product Hunt is a discovery point for products.

Want to know the best mobile app analytics products? Search Product Hunt:

  1. Localytics
  2. Flurry
  3. Segment

Want to know the best thinkers on the future of mobile? Search PointPoint:

  1. Benedict Evans: “16 mobile theses”
  2. Semil Shah: The Harsh Realities Surrounding Mobile App Investing
  3. Ben Thompson: The Attention Market

Somehow even though it’s 2016, and there’s so much great content out there, we don’t have a place to find the best experts and content.

Google is the wrong interaction model for finding experts. Why?

Via Benedict Evans.

1. People don’t know what they don’t know.

2. People want to follow people, they want to follow experts.

People don’t know what they don’t know

You can Google “best way to get feedback from users” because the query uses words you already know. But you can’t know to search for “best usability testing service”, which is probably going to yield better results, because you’ve never heard the term “usability testing”.

Similarly, you can Google “how to make a mobile app” and you may even know (though unlikely) to search something like “how to optimize your app title and description for the App Store”.

But what on earth could you Google to find Benedict Evans’ “16 mobile theses”? Or Semil Shah’s mobile investment strategy? Surely you’d want to read both of these before making your mobile app.

Twitter is the closest to making something happen here, both because they own the best public personality graph and because it’s linked directly to content (both in tweets and hyperlinks). LinkedIn would be a far-behind second place; it has a powerful database of potential experts, but relatively little content.

People want to follow people. They want to follow experts

There is a lot of content on the web, but that misses the point. It’s not just about content.

It’s about people too. People like to follow people. This is why Facebook and Twitter are so compelling — find someone you respect/like/laugh at, and follow them. You want to know what they have to say about other things.

Even in 2016, Google is still intimidating. An empty search bar, just waiting for your input. It has the power to give you what you want, but its scope is too big. This is why Amazon can exist.

Twitter’s scope is narrower, but they’ve yet to make moves. Same with the iOS App Store; powerful, but lacking innovation and focus. This is why Product Hunt can exist.

It’s a lot easier to just know there’s one place where people like you have already curated the best experts you know you’re looking for.

PointPoint is where you go to find experts.