But what does it mean to do so? What does it mean when ed-tech companies talk about an “identity-less-ness” learning? What does it mean to build “learning sciences” and “learning technologies” on top of this sort of epistemology? What does “personalization” possibly mean if there’s no “personally identifiable information” involved? What happens to bodies and identities — particularly bodies and identities of marginalized people — when they’re submitted to a new algorithmic regime that claims to be identity-less, that privileges identity-less-ness?