Service from Apple is great but that is just one of the reasons people buy Apple products. This article was mainly geared towards the OS because otherwise there would be a lot more to talk about. People buy Apple because of its brand name without even needing what it may have to offer. Additionally, the reason I have the Mac App store is because it has many apps that mean a lot to people who need applications for creative work. This includes things such as Ulysses, Final Cut Pro, etc. Otherwise, I do agree that the apps are not the best.