Eyewear has transcended its traditional role to become an additional element of personal style. Whether one needs them for reading or as a fashion statement, the right pair of glasses can boost someone’s look and confidence.
Canadian eyewear company KITS aims to make its mark in the eyewear industry by offering high-quality, stylish glasses at unbeatable prices. Since 2018, KITS has served over a million customers and attained a 2023 revenue increase of 32% year over year to $120.5 million.
With hundreds of unique styles, including its best-selling $28 glasses and $68 precision progressives, KITS ensures buyers do not compromise fashion or function.
Here are eight reasons why buyers shouldn’t turn a blind eye to KITS.com:
- Handcrafted in Canada
KITS takes pride in its roots. Founded in and inspired by Kitsilano Beach, it has a modern optical lab in Vancouver, BC, where each lens is handcrafted and the final product is assembled. This commitment to local craftsmanship ensures premium quality and meticulous attention to detail. Every pair of glasses is a testament to Canadian excellence, embodying a blend of West Coast tradition and innovation.
2. Extensive Style Selection
With hundreds of styles to choose from, KITS offers a wide range of options from its own KITS brand to suit every taste and preference. Whether looking for sleek, minimalist frames like the Gleam, Lykke, or Fir glasses or bold, statement-making glasses like their Brooke, Tyler, or Mia Sunglasses, KITS has something for everyone. The curated portfolio of designer frames and contacts also adds a touch of luxury to its extensive collection.
3. $28 All-In-Price Point
At KITS, high-quality eyewear does not come with a high price tag. With the first $28 all-in price point that includes lenses and coatings, KITS offers exceptional value. Moreover, its $68 precision progressive lenses are comparable to $250+ options at competing online stores, providing significant savings without compromising quality. This democratization of premium eyewear means everyone can afford to look and see their best.
4. Personalized Eyewear
Finding the perfect pair of glasses has never been easier with KITS’ best-in-class Virtual Try-On (VTO) technology. This unique tool measures users’ pupillary distance (PD) and face dimensions in real-time to ensure a perfect fit.
Aside from the perfect fit, KITS empowers users to find the perfect glasses for their unique face shape. By clearly listing the ideal eyewear for each face type — whether round, oval, square, or heart-shaped — KITS saves users valuable time while ensuring they make a confident and informed choice.
5. Fast Shipping
Gone are the days of waiting weeks for a new pair of glasses. Thanks to KITS’ local lab capabilities and strong carrier relationships, orders can be shipped the same day, ensuring buyers receive vision correction swiftly. This speedy service displays KITS’ commitment to customer satisfaction and efficiency.
6. Commitment to Giving Back
The team behind KITS understands the importance of access to eye care, so they strive to make eyewear available for everyone by working with organizations like Cause We Care. Together, they support mothers who need prescription eyewear and contacts to help navigate motherhood, work, and personal life with a clear vision. This commitment to community welfare highlights KITS’ compassion and social responsibility, ensuring its success benefits those in need.
7. Risk-Free Trial
Shopping for eyewear online can be daunting, but KITS eliminates this risk with a 30-day money-back guarantee, including free returns and exchanges. This generous policy gives buyers peace of mind when purchasing, allowing them to try out the new glasses and ensure they are 100% satisfied.
8. Celebrity Endorsements
Testifying to its quality, KITS frames have been sported by renowned NHL stars Shane O’Brien and Vincent Trocheck and reality stars Jillian Harris, Bethenny Frankel, Dorinda Medley, and Luann de Lesseps. These endorsements from high-profile figures reflect the brand’s appeal and credibility, making them a trusted choice for both quality and style.
“For far too long, the eyewear industry has been dominated by major players that no longer prioritize the customer experience,” Joseph Thompson, KITS co-founder and chief operating officer (COO), mentioned in a recent interview. “We saw the opportunity to do things differently, and we’re thrilled to provide consumers with designer eyewear at affordable prices and without the long wait and hassle of having to leave the home or office.”
Visit the KITS website for its full catalogue of $28 prescription glasses.