…al culture, and tell the world that story. Why is that a powerful — and the only meaningful — move? Because consumers don’t expect you to be perfect — they understand no perfect culture exists. But they will expect to see you moving in the right direction.
…ficult problems will rely on this data as a tool to help us understand our world and do new things. But data should not drive us. It should be a signal from the wider world that we use to help answer questions and ask new ones. The insights must come from us.