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Model Sarennya in Tamara Malas’​ Wednesday Shirt

I first met Tamara Malas at CurvyCon, a three day event that brings plus size Brands, Fashionistas, Shopaholics, Bloggers and YouTubers into one space, to chat curvy, shop curvy and embrace curvy.

I was immediately taken aback by the booth that Tamara had — a beautiful, loud and outspoken space featuring Tamara’s theme “Feeling, Feelings,” accompanied by an incredible floral arrangement from brrch flowers (http://www.brrch.com/home). It was unlike anything I had ever seen — especially anything that was targeted to larger-bodied customers like me who are not used to seeing brands put that much effort and creativity into serving us.

This was my image of the brand even before I had a chance to see the clothes. …


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Scarlett Hao — Courtesy of Her Instagram Account

In China — 10.8% of men and 14.9% of women are overweight. In a nation of almost 1.4 billion people — that is a market-size equal to 151 million men and 208 million women.


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A photo from RedThread’s Website Showing the Desecration of The Sizing Paradigm (Author’s Interpretation of Photo)

After Meghan Litchfield had her second child, she started to notice that her clothes fit differently than they previously had. When she started talking to her friends, she realized that she wasn’t the only one having these issues. Friends of all shapes and sizes (with children and without) were having difficulty finding clothes that fit correctly.

Having repeatedly had the same conversation with various friends about their difficulties in finding well-fitting clothes, Meghan started to think back on the time she spent at Gap and how the clothing they created was designed from a singular fit model. Meghan didn’t understand how mathematically, the sizing concept could even work. …

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