Consider this a quick masterclass in understanding and thinking about your employer brand.
First up: What exactly is an employer brand (and what is it not), and where does it come from?
In this class, we examine Uber and it’s very very very bad month and how it relates to its own employer brand.
Can you really have an employer brand that connects to all the various and disparate teams and departments in your company? Yes, but it isn’t easy.
Can you really count on your employees to communicate your employer brand?
The nitty-gritty of getting the most out of using your employees as brand ambassadors.