SEO 2020: Beginners Guide to Search Engine Optimization
Welcome to Google search engine optimization beginner guide to follow in 2020. When it comes to authentic digital marketing agency, then creativity is only the first priority to look-out.
As per our observations, we were planning to prepare some SEO checklists for our clients, but after going deep into SEO challenges, we thought that we should reveal it to the whole digital marketing world.
So, this SEO beginner’s guide is going to be very useful to all the SEO practitioners which are curious to explore the secrets behind the search engine optimization. Well, this starter guide about SEO won’t let you think about any promotional stuff here. Just explore below SEO guide to follow in 2020;
What is Search Engine Optimization (SEO)
SEO is the short form of search engine optimization which affects only non-paid results in search engine results page. In other words, SEO is the way to ascend the stairs of SERPs to be found online.
Type of Search Engine Optimization
Onpage SEO to Follow in 2020
SEO Meta Tag: Create SEO friendly meta title and description that accurately describe the page’s content. Title’s ideal length should be 60 characters with space and Description length should be 140–160 characters with space. Explore below image;
Use of H Tags: There are 6 headings in SEO, from H1 to H6. Having H1 tag only once and rest from H2 to H6 used multiple times, describes the best search engine optimization.
Quality Content: According to Google core algorithm update, this is the number one factor to have in your website. Use of high quality content gives way to make Google love your website. So, always write fresh, unique and quality content for humans and optimize it for search engines.
Proper Anchor Text & Interlink Optimization: Using all types of anchor text gives your linking structure a new way to have proper anchor text optimization. Having mixture sort of links on branded anchor text, generic anchor text, image anchor, exact match anchor and partial match anchor enhances your website’s ranking in SERPs.
Lexical Analysis: It is the processing of an input which can be a form of a sequence of characters that will be produced as output. A sequence of characters or symbols called lexical tokens. It helps you to convert a sequence of characters into a sequence of tokens. The lexical analyzer breaks this syntax into a series of tokens by removing any extra space or comment written in the source code.
Role of the Lexical Analyzer
• Remove comments and white spaces (aka scanning)
• Macros expansion
• Read input characters from the source program
• Group them into lexemes
• Produce as output a sequence of tokens
• Interact with the symbol table
• Correlate error messages that are generated by the compiler with the source program
A lexical analyzer repeats the following steps
1. Skip the over characters, such as spaces, that cannot begin a lexeme.
2. Read the longest possible prefix of what is left that is an allowed lexeme.
3. Convert the lexeme into a token.
Image SEO: Optimize your images with alt tag. Generally, search engine crawlers can not read images until they have image title or alt tag. Also save your images with their proper name respectively.
Use of Essential Files: An effective use of robots.txt, XML sitemaps and 404 error page justifies the out of this world SEO techniques. Robots.txt is the very first file where search engine crawlers visit to have the crawling permission on your website. XML sitemap is the next place where web spiders do visit on your website to crawl and index your web-pages.
Develop Your Website’s Mobile Version: Mobile users are increasing rapidly which forces all website owners to configure mobile site so that they can be visited by mobile users also.
Setup Google Analytics & Search Console: Add and verify your website into these free tools provided by Google to get your website indexed in SERPs.
Conclusion: SEO Guide 2020
We at The Web Hospitality, recommend to follow only white hat SEO techniques & optimization. Also we hope this guide helped you to understand the search engine optimization in detail.
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