Years ago, long before you and I were born, travellers and explorers didn’t have the luxury of GPS. Go even further back, and they didn’t even have the luxury of a rudimentary compass. Instead, they used the stars. In particular, the North Star. But that’s enough about intrepid explorers and…

When you start a business, your initial product or service is often only the tip of the iceberg. You may have big ideas for driving your business forward, but if you don’t implement those ideas: A) At the right time B) In the right way and C) With the right…

So you’ve got an opportunity in your sights. Or maybe you don’t, but you’re looking for one. How do you make the most of it? How do you throw the first punch and make sure it lands? It’s a tricky situation because gilt-edged opportunities don’t come around that often, so…

A brand’s customer base is often an untapped resource, and businesses should invest in building relationships with their customers. But what if you don’t know who your customers are or how they see your brand? Here are some tips for connecting with your customers. Identify the business goals and values. Once you know who your target…

Before we get into the nitty-gritty of proper positioning, it’s essential to establish one thing: positioning is not fancy new branding or a new website. Instead, positioning is about the value you offer to your audience and how you convey yourself to them in terms of the problems you solve…

Are you fit for market? A tricky question, for sure, but one we should all be asking ourselves at the moment — or indeed at any time. As the landscape shifts and changes, so too should your approach to positioning. Are you still the only product in your whitespace? …

Customer journeys are defined by the interactions the user has with a brand or company, and each interaction contributes to the overall customer experience. A customer journey map is the visual representation of this journey on the customer’s way to achieving a goal with said company. Every brand should have…

Despite the world seemingly going up in smoke around us, innovation always seems to find a way. The latest and greatest in innovation appears to be Web3, which is closely tied to the metaverse. But how did we get here, where have we come from, and what do we do…

Outstanding CX is about far more than customer service. It’s a business driver, a customer retainer, and a perception builder. However, it’s not a quick win. It takes time to get under your customer’s skin and understand them so you can work out what makes them tick. It also means…