For years mankind’s finest have been busy trying to digitise the physical world, but this has been no easy task. Can blockchain finally bridge this gap? Vinay Gupta, Ethereum’s former launch coordinator and CEO of Mattereum, believes it can. — [UPDATE April 2020] Since this piece was originally published in December, 2018, Mattereum has officially launched their Asset Passport, and the company has delayed their next step while they focus on adding their efforts to the COVID-19 response. More details at the bottom of the article.