We learned the hard way that in 2016, a rich, polished, nearly complete app on two platforms, and the ability to instantly garner the attention of millions of people are table stakes for any new product. Gone are the days of slowly iterating on ideas in public. The door for products like ours is in the process of closing with a resounding slam. We may not make it through, but with this team and purpose, we have a chance.
There are, of course, grand exceptions to this observation and apps that have made a meaningful impact on people’s lives, helped people, evoked our delight and have been obviously crafted. I’m not referring to those apps, those very few apps. I’m talking about the countless ones that are featured and mean nothing. That are hyped but fail to deliver. I’ve seen how that works first hand. Again, it’s embarrassing.