With his content and his audience, Donald Trump has found product-market fit on social media.
What I Discovered About Trump and Clinton From Analyzing 4 Million Facebook Posts
Patrick Martinchek
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Part of Donal Trump success is explained by how successful he was to keep his message simple and understandable by a large majority of people (see: Trump’s Speeches Are At A Middle-School Reading Level, Study Says everything is in to title). Hillary’s voters are described as liberal-educated so may be more likely to appreciate-engage with more complex content.

1) have you measured the quality of the engagement (like number of words ex: “YEAH crooked Hillary”)

2) do you personally think after your analysis that she should have make her message (including social media behaviour: post vs link) more simple to be more successful?

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