In our days we read more stories than ever about the current size of the IoT field. The fact that we can connect any possible device on the Internet and become capable of understanding the context in real time and making decisions based on the most accurate description of the situation opens new eras where we can develop business and opportunities.

Smart cities are a constant developing concept. We try to identify the services, the needs should be addressed, the connection and the interaction people will have with the new smart structure. In order to achieve this, new technologies have…


Artificial Intelligence (AI) is rapidly creeping into our everyday lives; it is no longer something we associate with solely appearing in sci-fi films. Not only is AI

transforming online services, such as Apple Siri voice recognition or Facebook chatbot API for Messenger, but it is also transforming how organisations are using and understanding data to provide customers with personalised experiences.

Some companies within the banking, automotive, insurance and telecom industries are already using AI to provide customers with real-life contextual experiences based on data. Swedish retail bank Swedbank has integrated the technology tool Nina, an intelligent virtual assistant, into its…


In a fast paced market what really matters is to be relevant. Or, as Darwin said to be able to adjust your habits, offering, way of living to the current context.

At the same time, …what attracts human attention is change. …if the temperature around you changes, if the phone rings — that gets your attention. The way in which a story begins is a starting event that creates a moment of change.

In the last 15 years, 52% of Fortune 500 companies have disappeared either because they thought that they are too big to allow modern trends to have…


In our days, design becomes the cornerstone of digital transformation projects. Regardless the industry or the vertical of expertise companies or consultancies used to operate, design takes its leading role not only addressing client-facing problems but also to humanise and simplify complicated structures and technology infrastructures.

Human-centred innovation begins with developing an understanding of users unmet or unarticulated needs. “The most secure source of new ideas that have true competitive advantage, and hence, higher margins, is customers’ unarticulated needs,” says Jeanne Liedtka. “Customer intimacy — a deep knowledge of customers and their problems — helps to uncover those needs.” …


Blockchain proponents say it will revolutionize many industries — again. We’ve seen it before: in smartphones, the cloud and digital disruption. In those revolutions, the tech industry itself was among the first disrupted. Nowadays, what makes blockchain the next big thing is the shift from something with control but not that transparent to something extremely decentralized and highly transparent.

Traditional ways of doing things, creating value and running business are about to change completely. …


Nowadays endless meetings between companies that need help and advice or and consultancies are the norm. One side is faced with challenges, urgent problems that require speedy solutions, and the need to reach ambitious targets and deliver great results consistently and quarterly. The other side has the right people, required expertise and well-articulated models to apply in order to offer solutions, products, and processes that will support the companies deliver their promised targets to their shareholders.

At the same time, one side also has different agendas to be served and addressed, silos to be overtaken, territories of authority to be…


In our days everybody tries to connect as many as possible devices on the Internet. Suddenly IoT becomes a crucial element of each organization’s strategy. But Even the IoT is hard-core technology driven ecosystem; it remains a mainly human enabled. Therefore how well designed is or how well embedded into our lives and our existent way to understand interaction and business and the life around it becomes critical while adding one more complex layer.

Complexity is not necessarily a bad thing. it is just a reality. We must be aware of this complexity, embrace it and understand it. Having all…


Mapping was always something really fascinating. The ability to describe something, to project it right, to make the reader understand the perspective and of course to have all the right amount of information able to drive the person responsible for navigation to set up the right route without overloading him with details was and still is something remarkable.

In our days when we want to go from point A to point B thanks to Google or Apple we choose in real time the route, the stops and the driving through era. We can even avoid traffic, or report incidents in…


Is Digitalization another meaning to creating platforms?

The digital world — and that includes its various industries — differs in multiple dimensions from the physical world and its industries, for instance in the areas of marginal costs in production, transport, and storage, in transport and production speeds, and in the ability to abstract and simulate.

For example, as a prominent representative of the digital world, Google has put these characteristics to good use and in the process revolutionized the advertising market. Google analyses questions put in its search engine and clicks on web pages to measure its users’ behaviour. Based on this more precise — because it is high resolution — performance data, the company presents each user with an individual, profit-optimizing advertising message.

Then, with the aid of user reactions, Google measures in real time the effectiveness of its banner ads, optimizes their allocation model, and uses the same data to invoice its advertising customers. The resolution of the control circuit that Google uses to manage its digital advertising is many times higher than in the physical world, where a unidirectional medium like television or a billboard sends a static message to an unknown mass of potential customers.

Google understood really early on that what really matters is not just a product but a well designed easy to scale and explored further platform. It confirmed that by creating Alphabet in order to give ground and stand-alone but well-connected existence to all the element of its business.

Finely grained control offers huge advantages that have allowed the digital advertising market to become much more dynamic than the physical one. For years now, advertising budgets have been flowing from the physical to the digital world. Digitalization leads to high-resolution management because the marginal costs of measuring (in the control process) and the actuating elements (in the controller) are almost zero, while interventions can be made with almost the speed of light. At the same time, digitalization or the digital transformation creates the need to platform everything if a brand or an organization wants to be competitive.

Another great example of creating multi layer platform is Lego and Philips. They both took two simple physical elements (bricks in case of Lego and lights bulbs in case of Philips) as the ingredients to create complex platforms in order to not only to serve a need but an ecosystem. Therefore we come to the point to say that digital transformation in not to serve an isolated or unique need (gaming in Lego case, lighting in the Philips one) but by creating well-oiled platforms to serve multi-layer ecosystems and the shift from something local to something global.

In case of Philips we can explain the different layers.

Layer 1 — Physical thing: The physical element, which in this solution is the LED light bulb, forms the first layer of the value-creation model. It supplies the first direct, physical benefit to the user — in the form of comfort supplied by the light. Because the light bulb is a physical entity, it is always tethered to a location and can supply benefits at this layer only in its immediate environment, for example in a room.

Layer 2 — Sensor/actuator. In layer 2, the physical thing is equipped with a minicomputer with sensor technology and actuating elements. The sensor technology measures local data, while the actuating elements deliver local services and thus generate local benefits. In the example of the LED light bulb, the microwave sensor continuously measures whether people are present in the space — reliably and at a low cost. The actuator turns the light on automatically when human presence is detected and off again when not, thereby supplying local benefits — including because the smart LED light bulb functions without separate, wired motion detector to discern presence.

Layer 3 — Connectivity: In layer 3, the previous layer, in particular the sensor technology and actuator elements, is connected to the Internet so they become globally accessible. In our example, the light bulb can be addressed through an embedded radio module and transmit its status to authorized subscribers anywhere in the world at negligible marginal costs

Layer 4 — Analytics: Connectivity per se does not deliver any added value. In layer 4, sensor data is collected, stored, checked for plausibility, and classified. Then the findings of other Web services are integrated with them to arrive at consequences for the actuator elements — typically in a Cloud-based backend system. In our LED example, in layer 4 the on-and-off times in a household are collected, motion patterns are discerned, and the operating hours of individual light bulbs are recorded as well.

Layer 5 — Digital service. At this, the final layer, the options provided by the previous layers are structured in digital services, packaged in a suitable form — for instance, as a Web service or mobile application — and made available globally. The characteristics of digital business model patterns apply to these digital services, which are inseparable from the smart things that generate the data.

At the end of the day digital economy is all about creating a scalable platform with a well designed customer journey to serve it or able to predict customers needs. It becomes really important to focus on how this platform can serve customers needs and not company stakeholders’ requests. Only then, it would be something customers will use and get engaged with it.


The Customer Journey Through B2C Messaging”

We’re living in a time when brands and marketers look for new ways to take advantage of the context and establish a conversation with customers. The prevailing motto is “fish where the fish are,” so the anticipated ability for marketers to send messages to end customers via WhatsApp sounds like a dream come true.

Fish Where The Fish Are

Interacting on a new platform is always challenging. A brand needs to understand a new touch point’s associated risks and how to embed it with a bigger customer journey. …

George Achillias

A physicist, ex nuclear physics guy, now all about digital anthropology. Trying to understand digital nomads and tribes and their connections with technology

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