On December 10th, Google sent out emails “[Action Required] Switch to the Play Referrer API by March 1, 2020” to many Android developers. The AppBrain SDK could be the cause, as the SDK tracks referrals and shows them in the Analytics part of our dashboard. Short summary: what should I do? Upgrade your app to a…

I have been exploring Java tools to perform easy data analysis of big datasets, since our production systems at AppBrain.com are Java-based. Data frames are popular tools for Data Science in R and Python (through pandas). …

Wouldn’t it be great if you could change when your app shows ads without relaunching it? Let’s say your app’s installs skyrocket and you want to quickly change which ads are being shown when. Mediation platforms can optimize which ads are shown, but not when they are shown. Today we’re…

Do you ever wish you could target your CPI campaigns more precisely at users who will engage with your app? Or that you can get impressions specifically for users who are more likely to make in-app payments, for instance users on tablets? This is now possible with AppBrain’s CPI boost rules…

AppBrain Monetize is a great way to earn money with your Android app by offering your users free apps to install. We’re rolling out server-side mediation, which increases the monetization potential of the AppBrain SDK. We identified that not all users are a good fit for our app-install ads (also called…

Google has released an updated version of the Google Play policy. The most impactful change is that incentivized installs are now forbidden: Source: https://play.google.com/about/storelisting-promotional/ratings-reviews-installs/, emphasis ours If you’re still promoting your app with incentivized installs, now is the time to stop and look at non-incentivized installs. AppBrain Promote is one of the many platforms that you can use. This change, and others, don’t impact the AppBrain SDK. The AppBrain monetize service is still 100% Google Play compliant.

Promoting your app at AppBrain has become cheaper for many countries in the world. It is time to set up your new campaign! Today, we have adjusted the minimum CPI bid prices for over 150 countries around the world. For 144 countries the minimum CPI bid has gone down. For many…

Getting the right value out of app promotion campaigns is hard! External attribution platforms can help, as they provide you with deep insights about the value of the users you’re acquiring. As an AppBrain Promote user you can now also use this powerful technique, as we integrated the most used…