Barbara McGrath

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Barbara McGrath

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Barbara McGrath

Why Startups don’t do market research (but should)

Startups are great at coming up with innovative ideas, but why don’t they ever do market research?

Jul 19, 2016

Barbara McGrath

67 Followers

Market Researcher & Anthropologist. Focus on Healthcare. #health #Pharma #digitalhealth #wearables #RareDisease #PatientExperience #mrx #innovation #design

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