Roger Attrill – Medium

Roger Attrill

Finding different perspectives

I just spent a couple of days in Edinburgh at UX Scotland 2025 and it has profoundly affected my perspectives for design thinking.

12h ago

A photo shows the Edinburgh landscape, the high Salisbury Crags on the right, the city below left, and the hills on the horizon. a Person stans atop the crags. This is you, surveying the past, present, and future all at once.

12h ago

AI-First Design: Lessons from the Mobile-First Mindset

You don’t have to be an expert to see that designing ‘AI-first’ products demands a fundamentally different approach to traditional…

Apr 16

Text imitates the title on the cover of Luke Wroblewski’s book ‘Mobile First’ except Mobile is faded and in it’s place are the letters AI

Apr 16

Digital accessibility — one person’s drive to evolve a culture.

I’m a UX designer and as part of my UX role I’ve also taken on the role of accessibility advocate. I’ve been increasingly concentrating on…

Oct 22, 2024

Using McKinsey’s Three Horizons Framework, a graph shows the increasing value of three horizons — short, medium and long term goals. Easy short term goals like making sure not to make the same mistakes again. Medium term goals like raising awareness and upskilling people about what real users need across the product team. And long term goals like making products accessible by default so that it’s impossible not to make accessible products.

Oct 22, 2024

How easy is it to make a checkbox inaccessible?

Pretty easy it turns out! This short article describes some ways that the simple checkbox might not be doing quite as well as you thought.

Jun 3, 2024

A swarm of checkboxes with wings are making themselves hard to catch. A young woman is trying to catch one checkbox using a butterfly net. The woman carrying the net is about to step off a cliff!

Jun 3, 2024

A11y you need to know about accessibility audits and VPATs

Empowering product teams to prepare, audit, analyze, report, and learn from product accessibility evaluations.

May 29, 2024

A mock pile of books titled “A11y you need to know about accessibility audits and VPATs”, with the tagline “ Empowering product teams to prepare, audit, analyze, report, and learn from product accessibility evaluations”. This article might feel like a book!

May 29, 2024

The ‘work around the work’ of testing the accessibility conformance of digital products

In anticipation of Global Accessibility Awareness Day (GAAD) on 16 May 2024 and my talk on accessibility auditing at UX Scotland later this…

May 14, 2024

A single-page view of the list of things to consider during an accessibility audit — grouped by things to do before, during, after, and beyond. The full list is in the main article text.

May 14, 2024

The multi-dimensional mystery of mastery

May 3, 2024

$A vision of the universe shows steps linking between galaxies, decorated with fractals and represent the transition from a novices single dimensional sequence of steps to a masters view of a multi-dimensional spacetime continuum$

$A vision of the universe shows steps linking between galaxies, decorated with fractals and represent the transition from a novices single dimensional sequence of steps to a masters view of a multi-dimensional spacetime continuum$

May 3, 2024

Why Digital Accessibility Shouldn’t be a Thing

I get asked every now and then “Why are you so interested in digital accessibility?”.

Sep 6, 2023

Why Digital Accessibility Shouldn’t be a Thing

Sep 6, 2023

My journey from UX Scotland

Edinburgh 9 June 2023. It’s 16:59 and 46s and my train is pulling out of Waverley station 14 seconds ahead of schedule and I’m already sad…

Jun 9, 2023

My journey from UX Scotland

Jun 9, 2023

Why color contrast is not as black and white as it seems

A look at one of the most fundamental tools in the designers toolbox — the color contrast checker — and why it might be problematic.

Dec 1, 2021

Why color contrast is not as black and white as it seems

Dec 1, 2021

Roger Attrill

Roger Attrill

UX Specialist & accessibility advocate at IQVIA. Passionate about accessibility, user needs, visual design, data viz, little details & big pictures

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