5 Ways to Use Keywords More Effectively in Your Campaigns
There is a long list of terms that you’d like to bring up your marketing campaign and direct people to your site. The trick is making your keyword use stand out from your competitors so that your site is the one that potential customers see first.
Group Your Keywords
The goal of a keyword-oriented marketing campaign is to use the terms that people are searching to produce an ad that comes as close to their search terms as possible. The more your ad looks like those terms, the greater the likelihood people will click on your link! In order to make the most of your keywords, you need to segment your keywords and use them to offer different ads depending on the search term used to bring up the ad.
Check Out Google’s Keyword Planning Tool
Google keeps track of what people are searching for — the terms that are getting plenty of search traffic, the long-tail keywords that are relevant to your product or service and more. That information is of immense benefit to you — and Google will put it at your disposal. Their Keyword Planning Tool will allow you to suggest words that you think will produce relevant search results. Then, Google will offer synonyms and related terms, complete with a guide to how often those search terms are being used. Keep in mind that you don’t have to hit the most frequently used terms alone. Instead, use as many of the terms as possible to build a more effective keyword framework that will direct potential customers straight to your website.
Pay Attention to Long-Tail Keywords
Some of the most effective keywords are the long-tail variety — the ones that are three or four words long and explain exactly what you’re offering. A generic, single-word keyword will attract plenty of viewers, but they might not be interested in precisely the product you’re selling. By creating long-tail keywords, you can be sure that every potential customer who comes by your site is looking for exactly what you’re offering. Your marketing campaign will have a higher percentage of conversions, which means that it’s an easy way of netting more sales out of a single campaign — all with a minimal amount of additional effort.
“Long-tail keywords are more descriptive and deliver more targeted traffic.” TWEET THIS
Avoid Poor Matches
Many times, when you’re focusing on developing the keywords for your website, your concentration is on steadily expanding that list. In some cases, it’s more efficient to narrow it down! If the keywords you’ve come across by checking out your competitors, listing synonyms and using Google’s tools aren’t a good match for your site, remove them from your list. Keep in mind that simply bringing traffic to your site isn’t enough. You want to create happy customers who are eager to make purchases.
Ask Your Customers
Most marketing professionals will tell you that your goal is to get into your customers’ heads and create an ad that resonates with their needs. If you’re connected with your customers on social media, you can do that simply by asking. Get into a discussion with your customers and ask them what keywords they’re searching for or consider creating a poll. Many customers will be glad to provide the information you need to customize your campaigns. In some cases, this might be as simple as asking about geography — are searchers in your area seeking matches by city, county, or another search term? Have you expanded your local keywords to include the areas around your business that you serve on a regular basis? Take the time to see where your customers are coming from and alter your search terms accordingly.
Keywords are the power behind your marketing campaign. They are the tools you use to reach your customers, develop your strategy and prepare effective ads that will bring more customers to your website. Make sure that you’re taking the time to develop them to their fullest extent before you press the “submit” button on that ad campaign.
Originally published at blog.thinkcreativegroup.com.