Chase Oliver

Product designer who’s more not stupid than smart. Advocate for giving a damn. http://thinklike.co/


How to Sell a Vacuum


Too often startups boast about their product’s features without ever acknowledging the need for which it was created. If you want my attention and my dollars, you’re going to have to convince me that you truly understand what I’m hoping to accomplish before you prescribe your solution.

If you’re selling a vacuum, don’t start by pitching its bells and…


Introducing Chill

The easiest way to get together


It isn’t easy getting friends together on a whim. Oftentimes people are busy, out of town, or just not interested, and each “No” takes a little wind out of your sails. But when you find a friend that says “Yes, I want to do that too!” everything else falls into place and off you go.


The Secret to Snapchat’s Growth

The case for taking advantage of everyone’s good manners.


What’s really behind Snapchat’s success? It sells itself as a way to…


Why I’m Not Afraid to Share My Startup Idea With the World

Revealing a product before it’s a product.


Their Questions Are Your Answer

You can learn much more by eliciting questions than you can from asking them.


What do you do when you visit a website for the first time? Perhaps you write down lists of things you like and don’t like about the design. Or maybe you take time from the task at hand to think about how it makes you feel. Personally, I like to…


Screw Email — Let’s Create Something Better


There used to be a time when we communicated with one another through mail. Now we really only use it to get the [awesome[?]] stuff we buy off Amazon, and sometimes for mom to send us the shit we forgot after our last visit (thanks Mom!). We used to communicate through email too, but its constant misuse and failure to evolve has made it a relic…


Mind In the Gutter

How less design can make users feel like it’s their story.


Graphic novels are a vivid and engaging form of storytelling. They paint the scene…


How to Sell a Vacuum


Too often startups boast about their product’s features without ever acknowledging the need for which it was created. If you want my attention and my dollars, you’re going to have to convince me that you truly understand what I’m hoping to accomplish before you prescribe your solution.

If you’re selling a vacuum, don’t start by pitching its bells and…