ThinkpersuasionCookie Sync in DMPIn this blog I write the process of syncing cookies which are the backbone of today’s personalised marketing. I am highlighting the process…Jul 8, 2022Jul 8, 2022
ThinkpersuasionKey tenets of traditional CMS ArchitectureContent Management System (CMS) was traditionally developed with an aim to allow users to make changes to a website without requiring any…Jun 29, 2022Jun 29, 2022
ThinkpersuasionData Clean RoomA data clean room is a secure, protected environment that enables two or more parties to bring data together for joint analysis with…Jun 22, 2022Jun 22, 2022
ThinkpersuasionDifference between a CDP and DMPA CDP builds customer profiles based on PII identifiers such as customer email ID, name, address, login, etc. and consists of historical…Jun 18, 2022Jun 18, 2022
ThinkpersuasionPerformance MarketingPerformance marketing refers to an online marketing campaign in which the budgeting and decision-making are driven primarily by the…Jun 12, 2022Jun 12, 2022
ThinkpersuasionData Management PlatformsA Data Management Platform (DMP) is a technology application that’s used to ingest customer data from multiple sources, integrate and…Jun 8, 2022Jun 8, 2022
ThinkpersuasionUnderstanding Cookies1. A cookie is a small text file which is dropped in a user’s computer when the user browses a website and/or takes an action within it…Jun 5, 2022Jun 5, 2022
ThinkpersuasionB1: Difference between Martech and AdtechMartech comprises of a set of technologies which helps in planning, execution and optimisation of digital marketing campaigns, bringing in…Jun 1, 2022Jun 1, 2022
