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📷 @lamarrgolding

Let’s be honest. Influencer marketing has very little integrity. Any sense of reality or ‘community’ has long been lost to clickbait, selfies, and fraud. So when we were asked ‘how should The North Face do influencer marketing?’, we had to think very differently.

For context, this is a brand who invented the geodesic tent with Buckminster Fuller only to released it patent-free into the world, who developed FUTURELIGHT™, a nano spun waterproofing made from recycled plastic, and whose Athlete Alex Honnold free-soloed el Capitan in Yosemite, and survived.

We know. Big shoes / shoulders of giants, depending on how you…


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Written by Livvy Moore, Production Director at This Here

Whilst the advertising landscape and cheesy American teen movies might seem to have nothing in common — in the span of my career I’ve found that the parallels are surprisingly frequent.

The high school represents our industry. And within its walls are a vast range of people that form different cliques. Each of these cliques are the different types of agencies, all as unique and different as each other — and all viewed by the others in varying ways.

The football team with the award-winning quarterback is your large creative agencies. …


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Permanent, full-time job opening at This Here

Who are we?

This Here is a creative agency with eyes on the ever-changing digital landscape. We work with fashion, active, and lifestyle clients such as The North Face, Head, Desigual, Etnia, Brooks England, Pepe Jeans, and more as the briefs roll in.

Having spent 5 years making award-winning campaigns for social media and developing our own data systems, we’re now focused on delivering influencer marketing strategies and campaigns that put creative and performance excellence at the same level.

We believe nothing connects more with people than other people. That’s why we partner with the Internet’s most loved ones and tell stories that…


Creative (copywriting, strategising, influencer marketing)

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Permanent job opening at This Here

Who are you?

We’re looking for an experienced creative with a background in concepting and copywriting, who’s passionate about the internet, it’s conversations and it’s inhabitants — particularly influencers, who you’ll be truly inspired by. Someone who understands the current media landscape and embraces the ever-changing nature of it. Someone who comes up with stories that tap into people’s interests, eager to discover the best (and not always obvious) personalities to tell them.

After exciting our clients with your creative approach to the problem and defining the creative output we want for each strategy, you’ll work alongside our…


Who are you?

We’re looking for an ambitious and senior organisational superhero with a background in the advertising, digital, or creative industries. You are part Project Manager, part People Manager. Part legend. Part horse. And ready for the next step in your career, a move into Operations.

You can already manage complex production projects in your sleep, plan timelines and budgets, handle tricky clients, and you’re pretty good at motivating members of your project teams, but that was last year. …


Discover the strategy marketers are leveraging to drive brand awareness and increase ROI.

By Jemima Garthwaite

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Welcome to General Assembly’s Skills Series, where our expert instructors introduce you to key skills in the high-demand fields of data, web development, user experience design, marketing, and more.

In a multichannel era in which people’s daily lives are increasingly spent devouring content through mobile devices, consumers are increasingly tired of interruptions from advertisements. Because they regularly install ad-blocker software, or skip past obvious ads, marketers have had to generate new ways to reach potential customers on these valuable digital platforms. Enter influencer marketing.

Influencer marketing is a method of promoting your brand or product through the…


Everyone trawls Instagram for inspiration, that’s a fact. Instagram’s the platform to go for when you’re seeking today’s makeup trends, or the latest fashion piece that all the cool kids are wearing. But Instagram doesn’t only set trends in the fashion and beauty department: the way to pose, the shoot locations, and the objects that appear in the pictures are also dictated by the the latest “Instagrammable” trends. So, what does our Instagram feed tell us about the latest trends?

The Orange Trend

Yes, fruits and vegetables can now be trendy, and right now it’s all about oranges.

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@iosonopipo


Taking a startup to Austin & pitching, pitching, pitching.

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Last week we went to SXSW with the UK Department for International Trade. Their annual Trade Mission awards a few coveted places to companies that show innovation within the creative and tech industries.

We saw sxsw as the perfect platform from which to announce the new This Here, tell the story of our shift in direction — fundamentally to share our belief that influencer marketing is simply the most human way to build a brand.

As it was our first #sxsw we took advice from a true professional, Nik Roope at…


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Pic by Valentina Frugiuele

Influencers are all the rage now, but many brands are scared to work with them. And with reason! As a creative at This Here I’ve worked on campaigns with these intriguing creatures and I can confirm they are are as dangerous as they look.

I know you’re already sold on this, my dear Brand Manager who hates Youtubers, never understood Snapchat, and would like to go back to the good old days where you could film a TV ad and expect people to run to the shop and buy your product. …


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Permanent job opening at This Here

Who are you?

We’re looking for an experienced creative who’s passionate about the internet, its conversations and its inhabitants — particularly influencers, who they’ll be truly inspired by. Someone who understands the current media landscape and embraces the ever-changing nature of it. Someone with an editorial mind, who comes up with stories that tap into people’s interests, and who can think of the best (and not always obvious) personalities to tell them. And that understands that creativity isn’t great if it doesn’t meet results.

After exciting our clients with your creative approach to the problem, you’ll lead our brilliant team of influencer managers…

This Here

The agency creating authentic brand stories with irresistible humans at their heart.

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