Click to Update #008
Instantly satisfying digital bites from This Here

Good afternoon, heroes!
Over the last few weeks at This Here we’ve been obsessively fiddling with our dearest baby: our ever-growing Influencer Relationship Management platform. As a consequence, we’ve researched, reflected, admired, or despised many aspects of this blooming (and sometimes shady) marketing area. Here are some of our discoveries, insights and inspiration to fuel your day.

IF YOU ONLY CLICK ONE LINK
Instagram launches new feature to clearly label sponsored posts. Good news for influencers, brands, and followers.

FROM OUR EXPERIENCE
The key to nailing influencer strategies (+ reporting on the right KPIs)
Influencer marketing provides so much data (too much data?) that we often get lost in numbers, margins, flows, and whatnots.
Here’s our Cheat Sheet on what KPIs to observe for the most common marketing goals:
When you need to improve your reputation
Look for influencers with good engagement rate. You want love.
When your goal is awareness or reach
Go big or go home. Search for big follower numbers and newsworthy content.
When you’re building a better SEO link portfolio
Turn to their blogs and analyse their (Majestic) Citation Flow and Trust Flow. (In other words, see if they are trustworthy in Google’s eyes.)

ONE THING WE LEARNT THIS MONTH
#Selfies improve your engagement rate.
And we’re writing a blog post all about it.
OTHER TASTY BITS

To be inspired
Gucci’s new campaign #TFWGucci uses niche influencers to sell watches one meme at a time.
To remind yourself to always question metrics
Brands and agencies are creating our own metrics because no one trusts Facebook and Google anymore.
To cringe
Brace yourself. People faux-thank brands for clothes they’ve bought themselves.
To share with your design team so they think you’re cool.
Redditors design worst volume sliders possible.


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Since you’re here…
…We’re a data-fuelled creative agency (of the digital & social persuasion) with a 🇪🇺 European capability, a particular taste for influencer marketing.
Have a gander at our recent influencer projects with Desigual, and do get in touch on hello@thishe.re if you’d like to natter.
