Zero Six: When it’s time to takeover, it’s time to takeover!

My very first Snapchat takeover. This is what went down!


I’ve been saying for a while that I wanted to do a Snapchat takeover but I didn’t really know where to start. Who do you approach? Has the person had takeovers before? More to the point, when you do a takeover, what do you actually say or do? Are there guidelines? So many questions.

Completely out of the blue last week I was approached by Mark, from St. Louis, Missouri, and he asked whether I’d like to take over his Snapchat that very day. Luckily, I was busy, BUT, here’s why. Being super busy bought me some time to really think about the questions mentioned at the top of this blog. I mean, where do you start? I tried to get a brief of what he was looking for and for how long he wanted me to takeover for (in terms of overall minutes or number of snaps) so I at least had a framework or some kind of structure to work with.

I was quietly bricking it (‘shitting it’ is actually how I felt but let’s try and keep this family friendly shall we?) and lo and behold, Mark was awake at 7am (CDT) to send me a message with his log in details. Picture the scene; I had his log in info with a free reign to do pretty much whatever I’d wanted. I am 100% NOT this trusting although I can definitely see the value in what a takeover can bring to your account.

Here’s the thing. All I had to go on was his current Snapchat story and what I could remember of what he usually talks about from previous stories I’d seen, but let’s face it, if you know me, my memory isn’t all that, so for safety purposes, let’s just use his latest story as actual proof of his overall vibe and the type of content you might typically expect from him, which, on reflection, was very helpful and also a major hindrance.

Anyway, let’s rewind for a second. Knowing that a takeover was on the cards (using the premise that nothing is ever set in stone until it’s actually happening; the best way I find), I’d used my morning dog walk to provide some insight [on my snapchat story] as to effective ways to build an online community. Why? Because if my Snapchat takeover was a hit, people coming to check me out from my takeover on his account would see that I often bring value and not just awkwardness, weirdness or just plain randomness. Effectively, by starting at the end and working backwards, I felt it was important to give people a reason to keep coming back and checking out my story. With that in the bag, I opened his message which told me that I could log in and I set about my takeover.

It was happening. It was real. He’d bigged me up to his snapchat community, provided them with my snapcode, and now it was all on me. I’d had the previous evening and that morning to really concoct (and then cement) a plan. The idea was to use my randomness to my advantage but to also bring as much value to Mark as possible. The temptation was for me to make my takeover all about me, but why do that? Bombarding his community with links to my music etc made absolutely no sense to me. If someone had done that to me by using my account as their platform for self promotion, I’d be fuming, so I had to make this work for both of us.

It was happening. It was real. He’d bigged me up to his snapchat community, provided them with my snapcode, and now it was all on me…

He’d allowed me to mention my snapcode and any additional links etc, so with that in mind, I chose to firstly to introduce myself and what I do, and then set about asking his community to either 1) tell Mark (for when he next logged back in) why they love watching his Snapchat stories, or 2) tell Mark why they think he’s awesome.

Here’s my reasoning: sometimes we have bad days, this is life, but I thought it’d be nice for him to see some positivity from his community. I concluded my takeover by giving my snapcode and website address in the same snap as well as my hashtag to let people know how they can find me online.

This was such an amazing experience and I’m really thankful to Mark for getting in touch and asking me to get involved. There are lots of people who dislike social media, and I understand why. I’ll be honest, I’m not a fan of Facebook, for all of its privacy issues and general moaning/negativity from its users (or maybe I just need new friends), but platforms such as Twitter and Snapchat really bring people together. Snapchat in particular, for all of its flaws about not being able to discover people (although I understand that this could be changing worldwide very soon) actually feels special. I think it’s the capability of snapping and interacting with people visually and not just in text form which gives the platform its edge. Yes, Twitter can do this too, but in my opinion, nowhere near as successfully.

Some people say that the people you meet via social media aren’t your real friends, especially if a face to face meeting hasn’t taken place, but I disagree. If you interact with people often enough, acquaintances become friends; there’s no two ways about it. We live in an age now where Snapping is just like Skyping. You get to see that person with your own eyes using mutual interests as the foundation of your conversation. You can laugh and share experiences with each other etc so how then can this behaviour not be deemed or interpreted as real? It’s an experience like my takeover which not only affirms why social media can be great but Mark could be someone I keep in touch with for years and years to come (across different platforms) simply because of this chance encounter and the opportunity he kindly gave me. When it’s time to takeover, it’s time to takeover.

[ #PTFAD ]

Let me know your thoughts on this blog post. You can find me across the internet via my website (or search for me by typing: thisisABSORB into your favourite social media platform).

A screenshot from my Snapchat takeover