Thoughts about working differently at W+K London
Iain Tait

It’s unfortunate that you equate the mind and creativity with the brain. That has implications not on only your thinking about thinking (and surely your understanding of ‘thinking’ and ‘creativity’ in and of itself) but also how you design cultural programs and measures to develop people. Through a deeper and greater understanding of cognition and creativity, you’d be able to develop a new meaning of work that wasn’t at odds with our biology, nor our modern life. While these are some good measures, they are rather flimsy when it comes down to really harnessing creativity and developing your people. Indeed, I’m sure this is a challenge W+K will face in the not too distant future.

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