Thank you for this, Seth.
Tyler Ardizzone

Great point, Tyler. This is precisely the opportunity that’s being squandered.

The question every practitioner needs to ask is, “what does this remind people of?”

If you remind me of a sketchy massage parlor, you get one response. Remind me of a successful doctor, you get another.

The words, the interactions, the activities — these have deep cultural resonances, and it’s a mistake to take them for granted. It’s possible to dramatically change the efficacy (of a treatment, a bottle of wine, a spiritual encounter) merely by changing the wrapper.

That doesn’t make the change trivial, it makes it urgent.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.