Seth Godin, I am a kindred spirit with your take on education! Engaging in your courses and feeling free to learn and think out loud has transformed me!
Thank you for your model of generosity and connection to foster new relationships, to see the world differently and make change for the better!
In The Marketing Seminar, there is an exercise where one selects a book and analyzes it. There are specific questions to ask about the book, having to do with the book as an example of marketing.
It is a rather ingenious exercise. I think the exercise works — it yields insight into…